Marketing Archives

I love Smartwool. I’m actually wearing a Smartwool shirt and Smartwool socks right now. If Smartwool wanted me to write a testimonial, all they would have to do is ask, to say “Hey, we want some killer testimonials for our website, will you help us out?” That’s not what they did.

Read more on the problem with mixing social norms and market norms »

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The High Cost of Free

The most foolish things I’ve done in my life have been for neither love nor money, but simply for free ice cream. One spring, when I was about ten years old, in return for an ice cream cone, I swam out to the ice in Lake Champlain, only about 25 feet, but in water cold [...]

How does 'free' cloud our judgement »

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I’m listening to a writer for Law and Order, who used to be a crime reporter. He was saying that if you ask any homicide detective, they’ll all tell you that often the killer says “Well he told me to shoot.”

My number one mind control trick revealed! »

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You weren’t planning to buy the premium edition, but somehow that’s what you came home with. How did they get you do to do that? Easy. The Contrast Principle

Don't think you can be taken in? Read on -»

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The Magic Word to Get What You Want

We all know one “magic word”. Please works well, but there’s another word that you must know if you want to get your way and must recognize if you want to be less susceptible to manipulation.

The Other Magic Word. Click to find out -»

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