RBT Threadwatch 3 (Nov – Dec)

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Most of this is old, but I got sidetracked and never posted. Still some good reads here. Google Fear: how much do people fear google? More than they fear the NSA! (on CNet) Links: 21 Link Building Strategies from Backlinko. On good tip: site:wikipedia.org [keyword] + “dead link” Links: 13 More Link Building Ideas from Robbie […]

RBT Threadwatch #2 (Sept-Oct, 2014)

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Apple Maps now letting businesses verify From my friend Marc Harris on the Facebook WIMP group (Web and Interactive Media Professionals)… You can now verify a local business directly on Apple Maps without having to go through a service like Yext or Localeze. You may wish to wait a few days, as their system is […]

RBT SEO Threadwatch #1

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In order to be able the share things I find around the web related to SEO with friends, family and colleagues… I might actually do a second, maybe even a third RBT SEO Threadwatch. Google is rolling out rich snippets in SERPs Soliciting 1-Star Reviews on Yelp Works for this SF Bistro (22 Sept 2014) […]

You Know You Have a Problem When… (MySpace edition)

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… your most viewed helpdesk question is “How do I delete my account.” I realized that I actually have a MySpace account, though I have probably only ever looked at it five times total and not for many years. So I thought maybe I would remove it and went to the help section. What’s the […]

Does Google Care about Custom Excerpts in WordPress?

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You no longer have to worry about Google ranking your Wordpress archive pages and leaving your main page rotting on the vine, but if you’re happy with that you’re missing a big opportunity. Custom excerpts improve the user experience and help you rank in Google.

Obesity, Rap and the Google Correlate Tool

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I plugged some data series into Google Correlate to see what would shake out. What shook out was surprising. How do obesity and rap music correlate? I have no idea, but they do, at least according to Google data.

The Wright Brothers’ Kites: Why the Bacon Number Calculator is the Key to the Future of Google

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Google’s Bacon Number Calculator has drawn a lot of laughs and sneers, but the last laugh will be Google’s, or whoever gets this technology correct. True, the BNC is a funny and mostly useless toy. I also think it’s the harbinger of the biggest change in the organization of human knowledge since the invention of writing. The BCN is small. The concept is monumental.

Twitter for Writers

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How do you promote your book with Twitter? It’s not necessarily obvious, especially for those of us who are writers and scholars first and foremost. But publishers aren’t doing much for new authors anymore, so you have to do it yourself.