So you’ve read Wordpress Setup Part 1 and setup Wordpress so it has nice, pretty, descriptive URLs. Now you’re done right? Well, not exactly. Wordpress default installs are great for crawlability, meaning that because it has links all over the place, the search engines can always find a path to any article. On the bad side, they can often find six or ten paths to any article. Once upon a time (okay, before Wordpress 2.3), you had to worry about actual posts having multiple URLs, but that issue has pretty much disappeared. There is typically only one path to a page, but this doesn’t mean you can’t end up with duplicate content and wasted link juice.
Avoid duplicate content and add meta titles in Wordpress... »