RBT Threadwatch 3 (Nov – Dec)

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Most of this is old, but I got sidetracked and never posted. Still some good reads here. Google Fear: how much do people fear google? More than they fear the NSA! (on CNet) Links: 21 Link Building Strategies from Backlinko. On good tip: site:wikipedia.org [keyword] + “dead link” Links: 13 More Link Building Ideas from Robbie […]

RBT Threadwatch #2 (Sept-Oct, 2014)

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Apple Maps now letting businesses verify From my friend Marc Harris on the Facebook WIMP group (Web and Interactive Media Professionals)… You can now verify a local business directly on Apple Maps without having to go through a service like Yext or Localeze. You may wish to wait a few days, as their system is […]

RBT SEO Threadwatch #1

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In order to be able the share things I find around the web related to SEO with friends, family and colleagues… I might actually do a second, maybe even a third RBT SEO Threadwatch. Google is rolling out rich snippets in SERPs Soliciting 1-Star Reviews on Yelp Works for this SF Bistro (22 Sept 2014) […]

Does Google Care about Custom Excerpts in WordPress?

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You no longer have to worry about Google ranking your Wordpress archive pages and leaving your main page rotting on the vine, but if you’re happy with that you’re missing a big opportunity. Custom excerpts improve the user experience and help you rank in Google.

The Wright Brothers’ Kites: Why the Bacon Number Calculator is the Key to the Future of Google

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Google’s Bacon Number Calculator has drawn a lot of laughs and sneers, but the last laugh will be Google’s, or whoever gets this technology correct. True, the BNC is a funny and mostly useless toy. I also think it’s the harbinger of the biggest change in the organization of human knowledge since the invention of writing. The BCN is small. The concept is monumental.