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Until recently, in Twitter you had to burn a lot of characters retweeting people. Twitter fixed that, but also destroyed a lot of the social proof one got from a retweet.
Read why I dislike the new retweet function »We all know birds of a feather flock together, but we’re often unaware of how frequently we flock with birds of our feather. Even when we say we are uninfluenced, the opinion and action of the crowd often get us to behave in ways we do not expect and can be used against us to influence our actions through the principle of social proof. (part 3 of 3 in the series on Weapons of Influence).
Read what legions of fans have to say about social proof ;-) »
There’s not much to say. This site is maintained (to put it charitably!) by Tom Lambert, a historian by profession, an outdoorsman by avocation and a geek by nature.
If you have a question, comment or injurious insult, go ahead and send me an email.