How do you promote your book with Twitter? It’s not necessarily obvious, especially for those of us who are writers and scholars first and foremost. But publishers aren’t doing much for new authors anymore, so you have to do it yourself.

[Read more →]

Until recently, in Twitter you had to burn a lot of characters retweeting people. Twitter fixed that, but also destroyed a lot of the social proof one got from a retweet.

[Read more →]

Friends may do as they may, but people who are trying to market via Twitter often seem to have a fundamental misunderstanding of what exactly they’re doing and hurt their reputation rather than enhance it. Here are some thoughts on the different uses of Twitter.

[Read more →]

I’ve been thinking about what I like and don’t like on Twitter and why I follow some people and block others. In short: don’t spame me and I’m not actually that interested in whether or not you’re doing laundry.

[Read more →]