The High Cost of Free

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The most foolish things I’ve done in my life have been for neither love nor money, but simply for free ice cream. One spring, when I was about ten years old, in return for an ice cream cone, I swam out to the ice in Lake Champlain, only about 25 feet, but in water cold […]

Are you my friend? Social norms versus market norms

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We are motivated to do good, even great, things for friendship (social norms) and we expect to pay for commercial goods (market norms), but when we mix these, bad things happen in our social lives and for companies that get this wrong.

The Most Important Email Address on Your Website

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It seems that every corporate website has some place to handle problems and complaints. But shouldn’t you have a place to handle happy customers? The unhappy customer may be unrecoverable, but you want a long-term relationship with happy customers.

Microsoft Word Index Entries Out of Order

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If you’re Word 2000 index is out of alphabetical order, the culprit could be a semicolon in my the text of an index entry. If you do that, it throws a wrench in the works.

The Magic Word to Get What You Want

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We all know one “magic word”. Please works well, but there’s another word that you must know if you want to get your way and must recognize if you want to be less susceptible to manipulation.

Videos on Optimizing WordPress for the Search Engines

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WordPress is pretty good off the shelf, but there are some things that are a bit annoying or sub-optimal. For the basics of getting the major kinks out, there are some excellent videos. Matt Cutts, the head of search quality at Google, has a nice overview on how to make the most of WordPress. Tubetorial […]

Getting Roboform Default Logins to Work Right

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I am an absolute Roboform lover. It’s gotten to the point that my wife and I can’t bear to use a computer without having Roboform on it and now own three licenses between us. My wife really likes the Google Chrome browser, but refuses to use any browser that doesn’t have Roboform integration. If you’re […]