Single-issue customers – How to count vegetarians

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You’ve no doubt heard of single-issue voters. People who vote for a candidate purely based on issues like abortion, capital punishment, gun control and so on. But what about single-issue customers? That is, customers who won’t patronize your business because it’s so unfriendly to smokers, vegetarians, or whatever. How many of those groups can you […]

Why elephants have flat feet

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Q. What did Tarzan say when he saw the elephants coming over the hill? A. “Look! Here come the elephants!” Q. What did Tarzan say when he saw the elephants coming over the hill wearing dark glasses? A. Nothing. He didn’t recognize them. Q. Why do elephants have wrinkled knees? A. Their pink tennis shoes […]