We are motivated to do good, even great, things for friendship (social norms) and we expect to pay for commercial goods (market norms), but when we mix these, bad things happen in our social lives and for companies that get this wrong.
You weren’t planning to buy the premium edition, but somehow that’s what you came home with. How did they get you do to do that? Easy. The Contrast Principle
If you have to make a snap decision to save your life, that’s one thing, but the hoopla around Malcom Gladwell’s book Blink got me thinking of the times when I’ve been told that you can’t always trust logic. Well, never trust someone who tells you that.
Common sense keeps us from doing uncommonly stupid things. And uncommonly wonderful things.
It seems that every corporate website has some place to handle problems and complaints. But shouldn’t you have a place to handle happy customers? The unhappy customer may be unrecoverable, but you want a long-term relationship with happy customers.
In the tradition of the Harper’s Index, a collection of juxtaposed facts on executive pay and the carbon footprint of using the internet.
If you’re Word 2000 index is out of alphabetical order, the culprit could be a semicolon in my the text of an index entry. If you do that, it throws a wrench in the works.
We all know one “magic word”. Please works well, but there’s another word that you must know if you want to get your way and must recognize if you want to be less susceptible to manipulation.
The 212:The Extra Degree metaphor is fundamentally broken in both its inspiration and its application. Excellence is typically not a state change achieved by just a bit more, but rather, something else entirely.
Just because it’s never been done before is not a reason that someone should fund your research.