Most of this is old, but I got sidetracked and never posted. Still some good reads here.
- Google Fear: how much do people fear google? More than they fear the NSA! (on CNet)
- Links: 21 Link Building Strategies from Backlinko. On good tip: site:wikipedia.org [keyword] + “dead link”
- Links: 13 More Link Building Ideas from Robbie Richards
- Traffic: 21 Techniques to Build Blog Traffic from Moz. This is updated for 2014, despite what the URL might lead you to believe.
- Flash sales: Twitter Introduces Offers Platform. Twitter is introducing a flash sale platform offering more simplicity to consumers and excellent attribution tracking for merchants.
- Analytics: Tim Mayer makes a call to move away from last-click attribution
- Drupal: Quicken.com relaunches on Drupal. Adding to the list of huge sites like weather.com that are relaunching on Drupal.
- Asana: Moving Projects between Workspaces. This is actually a year old, but I had a real need for it recently and without this utility it is rather painful. This takes the pain out of it. See also the Quora discussion that pointed me there.
- Facebook: how to get your post in your followers’ news feed. Comprehensive resource based on official statements from Facebook, compiled by Buffer
- Technical SEO: do 302s pass link equity? Traditionally SEOs consider 302s to pass little link equity (as opposed to 301 which pass almost all), but some comments by John Mueller of Google and some tests by Geoff Kenyon indicate they do, but one can guess that Google does not pass link equity through ad networks.
- Google SEO: branded terms reported as direct traffic after update to Universal Analytics. This seems unlikely, but we’ve seen some things in our analytics that would be explained by this, but we’re pretty sure it’s because of reporting problems from bad setup by a previous provider.
- Email Marketing: Four Studies via CrazyEgg.
That last article is definitely worth a read if you send email to customers for any reason. The biggest takeaway is that you are not nearly as smart as you think you are. In point of fact, people want straightforward, easily understandable subject lines that clearly identify your email. It makes sense: if you feel like you need to get tricky in your subject line just to get people to open your schlock, that indicates that your newsletter is probably crap. If you have a good one, you just need a subject like “[Your name] [month/season] newsletter.”
- Subject line has the biggest impact. If you’re only going to test one thing, this would be it.
- Fewer words = more clicks; More links = more clicks. The lower the ratio of words to links, the higher the CTR. Roughly speaking, CTR peaks at about one link per sentence and that holds true even for large numbers of links in the email.
- Transactional emails have much higher open rates than “marketing” or “sales” emails so confirmations, receipts, etc are your best chance to get someone to open.
Straightforward subject lines that include the company name massively outperform “cutesy” subject lines. According to numbers from a large data set from MailChimp:
- highest open rate examples (up to 87%): “[CompanyName] Sales & Marketing Newsletter,” “Eye on the [CompanyName] Update (Oct 31 – Nov 4)”
- worst open rate (as low as 1%): “Last Minute Gift – We Have The Answer,” “Valentines – Shop Early & Save 10%”
Pretty much tracks with how I read my email.