Every once in a while I file a support issue with some service I use. The customer service rep confidently replies with an answer. The last one, at a place I won’t name, suggested that I clear my browser cache. Of course, I had done that, multiple times on multiple browsers. That’s fine though. That response probably works most of the time. But here’s the thing: he then marked my ticket as “Closed”, problem solved. This is the second time in a couple of months that I’ve had to deal with a business who operates this way.
How I *want* to be treated -» »

You’ve no doubt heard of single-issue voters. People who vote for a candidate purely based on issues like abortion, capital punishment, gun control and so on. But what about single-issue customers? That is, customers who won’t patronize your business because it’s so unfriendly to smokers, vegetarians, or whatever. How many of those groups can you afford to alienate? Maybe not as many as you think.

How businesses should really count vegetarians (and other single-issue customers) » »