It’s hard to make good decisions, but here are three quick jedi mind tricks to avoid a lot of bad decisions:forget sunk costs, use absolute numbers rather than proportions, and be aware of confirmation bias.
Social Proof (Weapons of Influence, part 3 of 3)
We all know birds of a feather flock together, but we’re often unaware of how frequently we flock with birds of our feather. Even when we say we are uninfluenced, the opinion and action of the crowd often get us to behave in ways we do not expect and can be used against us to influence our actions through the principle of social proof. (part 3 of 3 in the series on Weapons of Influence).
Commitment and Consistency (Weapons of Influence, part 2 of 3)
Consistency and Commitment are usually good things, but what about when underhanded marketers or other persuaders get us to subtly commit ourselves before we know what they’re after and then play on our desire to be consistent with our commitments? This is used against us every day. (Part 2 of 3 in the series on Weapons of Influence).
Reciprocation (Weapons of Influence, part 1 of 3)
Robert Cialdini’s book Influence discusses several “Weapons of Inflence”. This first part examines the power of reciprocation — our need to give back to someone who has given something to us — and how this is used to influence us every day in our buying decisions and in other areas. Parts 2 and 3 will look at social proof and comment and consistency.