It’s hard to make good decisions, but here are three quick jedi mind tricks to avoid a lot of bad decisions:forget sunk costs, use absolute numbers rather than proportions, and be aware of confirmation bias.
Social Proof (Weapons of Influence, part 3 of 3)
We all know birds of a feather flock together, but we’re often unaware of how frequently we flock with birds of our feather. Even when we say we are uninfluenced, the opinion and action of the crowd often get us to behave in ways we do not expect and can be used against us to influence our actions through the principle of social proof. (part 3 of 3 in the series on Weapons of Influence).
Commitment and Consistency (Weapons of Influence, part 2 of 3)
Consistency and Commitment are usually good things, but what about when underhanded marketers or other persuaders get us to subtly commit ourselves before we know what they’re after and then play on our desire to be consistent with our commitments? This is used against us every day. (Part 2 of 3 in the series on Weapons of Influence).
Reciprocation (Weapons of Influence, part 1 of 3)
Robert Cialdini’s book Influence discusses several “Weapons of Inflence”. This first part examines the power of reciprocation — our need to give back to someone who has given something to us — and how this is used to influence us every day in our buying decisions and in other areas. Parts 2 and 3 will look at social proof and comment and consistency.
Are you my friend? Social norms versus market norms
We are motivated to do good, even great, things for friendship (social norms) and we expect to pay for commercial goods (market norms), but when we mix these, bad things happen in our social lives and for companies that get this wrong.
The Contrast Principle and how much you’ll pay for anything
You weren’t planning to buy the premium edition, but somehow that’s what you came home with. How did they get you do to do that? Easy. The Contrast Principle
Don’t Blink (Does Logic Betray Us?)
If you have to make a snap decision to save your life, that’s one thing, but the hoopla around Malcom Gladwell’s book Blink got me thinking of the times when I’ve been told that you can’t always trust logic. Well, never trust someone who tells you that.
The Problem With Common Sense
Common sense keeps us from doing uncommonly stupid things. And uncommonly wonderful things.
Turtle Index: Carbon Footprints and Executive Pay (January 2009)
In the tradition of the Harper’s Index, a collection of juxtaposed facts on executive pay and the carbon footprint of using the internet.
The Magic Word to Get What You Want
We all know one “magic word”. Please works well, but there’s another word that you must know if you want to get your way and must recognize if you want to be less susceptible to manipulation.