Most people in academia learn a style of writing that is great for precision, but terrible for persuasion, and those habits are deadly when it comes time procure grants, fellowships and jobs.
I love Smartwool. I’m actually wearing a Smartwool shirt and Smartwool socks right now. If Smartwool wanted me to write a testimonial, all they would have to do is ask, to say “Hey, we want some killer testimonials for our website, will you help us out?” That’s not what they did. Instead, what they did […]