Does Google Care about Custom Excerpts in WordPress?

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You no longer have to worry about Google ranking your Wordpress archive pages and leaving your main page rotting on the vine, but if you’re happy with that you’re missing a big opportunity. Custom excerpts improve the user experience and help you rank in Google.

The Wright Brothers’ Kites: Why the Bacon Number Calculator is the Key to the Future of Google

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Google’s Bacon Number Calculator has drawn a lot of laughs and sneers, but the last laugh will be Google’s, or whoever gets this technology correct. True, the BNC is a funny and mostly useless toy. I also think it’s the harbinger of the biggest change in the organization of human knowledge since the invention of writing. The BCN is small. The concept is monumental.