None of the News that’s Fit to Print

If you’ve torn you hair out and still don’t really feel totally comfortable with the Drupal forms API, or with getting your module to affect the menu system or have lingering questions about anything in Drupal core, this book is a godsend. It is so much clearer and more accessible than the online documentation and the index is great. Within the first day I had it, it saved me a couple of hours of effort. Highly recommended.

Friends may do as they may, but people who are trying to market via Twitter often seem to have a fundamental misunderstanding of what exactly they’re doing and hurt their reputation rather than enhance it. Here are some thoughts on the different uses of Twitter.

I’ve been thinking about what I like and don’t like on Twitter and why I follow some people and block others. In short: don’t spame me and I’m not actually that interested in whether or not you’re doing laundry.

We all know birds of a feather flock together, but we’re often unaware of how frequently we flock with birds of our feather. Even when we say we are uninfluenced, the opinion and action of the crowd often get us to behave in ways we do not expect and can be used against us to influence our actions through the principle of social proof. (part 3 of 3 in the series on Weapons of Influence).

Consistency and Commitment are usually good things, but what about when underhanded marketers or other persuaders get us to subtly commit ourselves before we know what they’re after and then play on our desire to be consistent with our commitments? This is used against us every day. (Part 2 of 3 in the series on Weapons of Influence).